The complete SDARM visual identity system, organized in four parts — foundation, identity, applications and governance.
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The soul of SDARM — the purpose, mission, vision and values that sustain everything we communicate.
The place we occupy in the world, how we set ourselves apart and the promise we deliver.
The character traits of the brand — reverent, welcoming, serene, faithful. The SDARM way of being.
How we speak to each audience. Say, avoid, and the balance between clarity and warmth.
Glossary, formulas, base phrases, theological terminology and how to name our initiatives.
Visual principles that guide every design decision — sobriety, light, space and proportion.
Construction, protection areas, minimum sizes and approved variations of the SDARM logo.
Blue, gold, neutrals and the departmental colors. Ideal combinations and proportions.
Noto Serif and Noto Sans — hierarchy, weights, sizes and rules of application.
Page structures, margins, columns and the use of white space as a design element.
Direction, dress, expression, light, locations. What to photograph and what to avoid.
The Lucide icon system adapted — style, stroke weight, sizes and approved library.
Lines, meshes and subtle ornaments — when to use them and how not to overload.
Formats 3:4, 9:16, 16:9. Grids, captions, frequency, behavior on each platform.
Invitations, leaflets, programs, books, cards. Paper and printing specifications.
Identification of church buildings, façades, internal signs, events and accessibility.
Openings, idents, captions, transitions. Sobriety in the pacing and in the soundtrack.