Usage guide

The brand of the Seventh Day Adventist Reform Movement belongs to the General Conference and identifies the Church worldwide. The right to use it follows from the bond with the Church — it is not granted by downloading a file.

• Church entities — unions, conferences, missions, local churches, departments and institutions — use the brand to communicate their own work, following the manual.
• Press and research may reproduce the logo in news coverage, reviews or academic work, without altering it and without suggesting that the Church endorses the publication.
• Third parties — printers, suppliers, partners and outside volunteers — may only use the brand in the service of a Church entity and with the authorisation of whoever hired them.
• Any other use, commercial included, requires prior written authorisation.

The prohibitions below admit no local exception: they hold in every country, language and surface. They exist because what identifies the Church is constancy — a brand redrawn in each unit stops identifying anything at all.

• Redrawing, retyping or recomposing the symbol and the lettering. Always use the official file.
• Distorting, slanting, rotating or cropping the logo, or applying outlines, shadows and effects to it.
• Replacing the colours with any outside the institutional palette, or placing the logo on a background that does not guarantee contrast.
• Merging the brand with another symbol, or creating a local variation, mascot or commemorative version.
• Using the brand in a way that suggests an official position of the Church where none exists.

Unions and conferences have an administrative signature of their own, with the unit name set in the official typeface. It is generated by the platform — and only by it, because the lettering comes from an official table per language and is not a free text field.

The local church signs with the institutional logo. It is the contrast between the two signatures that says who is a headquarters, and recreating a unit signature on your own erases that distinction.

In material produced with a partner, the two brands stay separated by clear space, at equivalent size, never touching and never forming a new symbol.

The institutional typography is set in Bw Modelica, a licensed commercial typeface — it is not distributed by this Brand Center, and every entity needs its own licence to use it in new artwork.

For the alphabets Bw Modelica does not cover, the brand uses Noto Sans, released under the SIL Open Font License, which can be downloaded and redistributed freely.

The logo files offered here already come with the lettering converted to outlines: they work without your having the font installed.

When a case is not covered by the manual, ask before applying. An answer takes days; a printed piece done wrong takes a whole print run.

Request authorisation, approval of a special application or new material by e-mail to the communication team, describing the intended use, where it will appear and for how long.